effie is the world’s first domestic automated ironing machine

Robotic ironing machine 'Effie' irons clothes so you don't have to.

effie is a new domestic appliance that irons your clothes for you. Hang your clothes up straight from the washing machine and press start – it’s as simple as that.

iron – effie can iron your clothes by contacting them and pressing the creases out. This emulates the steam ironing process.

steam – the machine pushes steam into your more delicate clothes without touching them, allowing the wrinkles to fall out.

dry – effie can dry your items more gently than a tumble dryer. By just moving hot air over the clothes, they are not damaged.


The company mentions that effie can take up to 12 items at once. Simply hang all of your garments up on the exposed rail, and after clicking go, sit back as each item is treated one by one. Don’t split your loads, don’t separate your colors, just take them straight from the washing machine and let them be dried and ironed.

The garments are treated with a patent pending pressing system that contacts your clothes to remove the wrinkles. It uses a combination of heat and steam to ensure that it doesn’t burn or damage your clothes, but still leaves them crease-less and ready to wear.

No installation

effie doesn’t need to be plumbed in to use it. Store it in the corner, and easily roll it to where you want to use it.

This means no installation costs, no technicians – just get it home and let it take care of the ironing!


The clothes need to be loaded onto effie’s specially designed hangers. Each one can adjust to fit the size of the garment, and holds the item in exactly the right configuration to remove all of the creases. And the company says that they will supply the hangers with effie.

As per the company website, they plan to start the manufacturing process in December 2018 and start product shipment a year after that.