SIERRA Cars, a name synonymous with ultra-performance vehicles, has taken a bold step into the future of automotive technology with its ECHO all-electric performance vehicle line. Launched in October 2023 at the SEMA Show, the ECHO series represents a significant milestone for SIERRA Cars, as it brings high-performance electric vehicles to the consumer market. This move underscores the company’s commitment to making cutting-edge racing technology accessible to a broader audience.
The ECHO line: Bridging professional racing and everyday enthusiasm
The ECHO line comprises three distinct models: the ECHO (base model), the ECHO R-Spec, and the ECHO Block Edition. Each of these vehicles is designed to deliver exceptional performance while maintaining the proven chassis and exclusive appeal that have become hallmarks of SIERRA Cars.
ECHO Base Model
Battery and power: Equipped with an 18.6-kWh battery pack, the base model generates 150 electric horsepower (eHP) and up to 165 lbs of torque.
Performance: With a top speed of 80 mph and a weight of 1,350 pounds, it offers a thrilling yet manageable driving experience.
Price: Priced at $39,000, it provides an entry point for enthusiasts looking to experience electric performance without breaking the bank.

ECHO R-Spec
Design and power: This race-spec, rally/gymkhana-inspired single-seater features an 18.6-kWh battery pack that delivers 300 eHP and up to 350 lbs of torque.
Performance: Capable of exceeding 100 mph, it weighs 1,500 pounds, offering a robust and dynamic driving experience.
Price: At $74,900, the R-Spec is designed for those who crave high performance on both the track and the road.

ECHO Block Edition
Exclusive features: Powered by an 18.6-kWh battery pack, it produces 300 eHP and 368 lbs of torque.
Performance: With a top speed of 120 mph and optimized for the Pikes Peak race, it weighs 1,350 pounds.
Limited availability: Only seven units will ever be made, making it a collector’s item. Priced at $85,000, a portion of the proceeds supports the Block family non-profit, 43 Institute.
Performance and accessibility: The ECHO advantage
The ECHO line marks a significant shift in SIERRA Cars’ strategy, focusing on electric performance vehicles that bridge the gap between professional racing and everyday driving. The vehicles are built on a robust chassis that has been tested and proven in some of the most demanding racing environments.

The launch of the ECHO series in October 2023 highlighted SIERRA Cars’ dedication to an all-electric future. Driver Lucy Block’s impressive performance at the Pikes Peak International Hill Climb, where she showcased the ECHO Block Edition’s capabilities, underscored the line’s potential.
Driving experience: High performance meets practicality
The ECHO vehicles are designed to offer an exhilarating driving experience, whether on the track or the open road. The base model provides a balanced entry into electric performance, ideal for those new to high-powered electric vehicles. The R-Spec, with its race-spec design, caters to enthusiasts who seek the thrill of rally and gymkhana racing. The Block Edition, with its exclusive features and limited availability, appeals to collectors and serious racers alike.

Cole Powelson, Founder of SIERRA Cars, emphasized the vision behind the ECHO line: “As a racer myself, the inspiration behind the ECHO line came from a desire to break down the barriers between professional racing and everyday enthusiasts. I know the joy that comes from pushing the limits on the track, and I wanted others to experience that too. The ECHO line is a testament to breaking down the exclusivity of high-performance vehicles, making electric racing not just a dream for a select few but a reality for every driver who craves the adrenaline of the race.”
Looking ahead: SIERRA Cars’ commitment to innovation
Since its founding in 2018, SIERRA Cars has consistently pushed the boundaries of automotive performance. The introduction of the ECHO line signals a new era for the company, focusing on sustainability without compromising on performance. By making high-performance electric vehicles accessible to a broader audience, SIERRA Cars is setting new standards in the industry.

Source: SIERRA Cars